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Marketing Automation Platform

Concept:

A Marketing Stack refers to the integrated set of tools and technologies that help businesses automate, optimize, and analyze marketing, sales, and customer support actions.

Process:

Every business is unique—and so should your marketing stack be. Instead of rigid solutions, Loqua helps your company build a customized ecosystem using open-source tools that ensure cost-effectiveness, full control, and flexibility to evolve according to your specific needs. Why settle for generic platforms when you can have a truly tailored solution?

We curate the best open-source solutions and help integrate them efficiently, so your business gets a personalized, scalable stack aligned with your goals.

Freedom to innovate. Technology to grow.

The marketing automation platform solves common challenges faced by businesses seeking efficient marketing management:

  • Lack of integration between tools,
  • Difficulty generating qualified leads,
  • Ineffective marketing campaigns, and
  • Manual, time-consuming process management.

Compared to traditional marketing automation platforms like HubSpot, Marketo, or Pardot, it offers key advantages:

Cost-effectiveness, Flexibility & Customization, Transparency & Control over sensitive data.

Benefits

Market & Competitive Intelligence

Automated competitor monitoring (websites, social media, SEO, ads).

Alerts on strategic competitor changes (new products, campaigns, key hires).

Automated industry trend reports, with optional human validation or enrichment.

Lead Acquisition & Conversion

Lead capture via chatbots and smart forms integrated with your website and social media.

Automated lead scoring and qualification to optimize the sales funnel.

Follow-up automation via email, WhatsApp, or SMS.

Personalization & Customer Experience

Dynamic customer segmentation based on behavior and interactions.

Personalized email and WhatsApp campaigns tailored to customer interests.

Predictive analytics to suggest next steps based on customer data.

Marketing & Sales Automation

Automated nurturing sequences to educate and qualify leads.

Sales task automation (sending proposals, scheduling meetings, follow-ups).

Tools for automated remarketing based on visitor behavior.

Relationship & Support Management

Omnichannel customer support hub (WhatsApp, chat, email, phone).

AI-powered automated and assisted responses for FAQs.

Automated feedback and satisfaction surveys to improve CX.

Automated Reports & Insights

Detailed campaign performance reports (with or without human validation).

Centralized dashboard for marketing, sales, and support KPIs.

Predictive analytics to optimize future campaigns and processes.

Integration with Other Tools

Syncs with CRMs, ERPs, and e-commerce platforms.

Open API for integration with internal tools.

Automated report exports in multiple formats.

Training, Support, Tutorials & Reviews

Custom training based on client needs and stack features.

Step-by-step tutorials with workflows and macros.

In-person, email, chat, or phone support.

🏆 Agile departments. Robust procedures.

Software

💻 Innovative tools to empower your business.

logo mautic

Mautic


Mautic is the marketing automation tool that combines all essential features to organize your marketing campaigns according to your rules, while allowing you to track, nurture, and retain your contacts.

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Chatwoot


Chatwoot is an open-source multichannel customer support platform that centralizes messages from different sources like WhatsApp, Telegram, email, and social media. It offers advanced features such as automations, detailed reports, and team collaboration, optimizing customer support and enabling efficient, personalized service.

nextcloud

Nextcloud


Nextcloud is an open-source cloud collaboration and storage platform that gives you complete control over your data. Perfect for businesses that value privacy and security, it allows file sharing, calendar management, and video conferencing – all integrated into a secure and highly customizable environment.

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Easy!Appointments 


Easy!Appointments is an open-source scheduling solution that simplifies meeting management. With a user-friendly interface and robust integrations, it lets clients or colleagues book available slots intuitively, automatically syncing with preferred calendars like Google Calendar or Outlook.

baserow

Baserow 


Baserow is an open-source no-code database platform that enables intuitive, scalable data creation, management, and collaboration. Functioning as an Airtable alternative, it provides a flexible interface for organizing information without requiring advanced technical knowledge.

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WordPress


WordPress is the world’s leading website creation tool, powering over half of web content. This versatile and easy-to-use open-source content management system (CMS) makes it ideal for users of all skill levels.

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n8n


N8N is an automation platform for creating and managing workflows – a powerful open-source low-code tool that enables businesses to build robust integrations between various applications, services, and APIs, while remaining simple to use.

typebot

Typebot


Typebot is a powerful tool for creating customized, interactive conversation bots. Ideal for improving user experience, it automates interactions, collects information, and guides visitors through predefined flows from customer support to lead generation.

💻 Seamless integration with your systems.

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Use Cases

Marketing stack Applications.

DIY

Step-by-step DIY guides to bring clarity and fast-track your progress toward your goals

Ready for a technological edge?

🚀 Get the Marketing Stack you truly need and leverage the advantages of Open Source.
Contact us today to customize your stack!

Methodology

🛠️ Structured processes for sustainable growth.

Branding &
Inbound

A strong, coherent identity aligned with your values and value proposition.
Inbound is about attracting visitors and automating the sales funnel.

Account Based
Marketing

Strategic focus: Maximise marketing efforts through personalised outreach to specific accounts.
Whether it’s conquering a niche or winning over that one lead, ABM helps you convert with precision.

Customer
eXperience

Enhance every touchpoint: CX is about optimising the customer journey across all buying stages.
Better experiences lead to better results.

Accessibility