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MKT GO 💪 Marketing Plan

The MKT GO 💪 Plan is the ideal solution for businesses looking to implement strategic marketing with real impact. Combining proven methodologies, automation technology tools, and a personalized approach, this plan is designed to quickly boost your results—without unnecessary complications.

Diagnostics & Strategy
– Unlock your brand’s potential –

Objetivo: Compreender a identidade da marca, o público-alvo e as oportunidades de mercado.

Applied Methodologies

✔ Branding & Inbound Marketing – Defining value proposition, differentiation, and positioning.
✔ Persona & Customer Journey Analysis – Identifying strategic segments and key touchpoints.
✔ Initial Account-Based Marketing (ABM) – Mapping potential clients and opportunities.

Technology Used

🔹 Baserow – Collaborative database to organize and segment information.
🔹 Mautic – Creating initial audience segments.
🔹 n8n – Data source integration for enriched analysis.

Deliverables

📌 Diagnostic report with strategic insights and market opportunities.
📌 Customer journey map highlighting critical touchpoints.
📌 Key persona definitions based on data and segmentation.

Action Planning
– Charting the path to results –

Objetivo: Criar um plano tático baseado em ações mensuráveis e ajustáveis.

Applied Methodologies

✔ Customer Experience Optimization (CXO) – Strategy to enhance every customer interaction.
✔ Advanced ABM – Prioritizing strategic leads and clients.
✔ Marketing Automation – Planning automated workflows.

Technology Used

🔹 Mautic – Structuring campaigns and automation flows.
🔹 Typebot – Developing interactive assistants for customer engagement.
🔹 n8n – Custom automations to optimize marketing processes.

Deliverables

📌 Recommended campaign and channel plan with KPIs and performance indicators.
📌 Automation flow design detailing planned interactions.
📌 Tailored content and format proposals aligned with the customer journey.

Implementation & Automation
– Activate your digital ecosystem –

Goal: Launch campaigns and automate processes for maximum efficiency.

Applied Methodologies

✔ Marketing Flow Automation – Implementing smart communication scenarios.
✔ Omnichannel Integration – Seamless cross-channel experience.
✔ Dynamic Personalization – Adapting communication based on user behavior.

Technology Used

🔹 Mautic – Configuring email, SMS, and notification campaigns.
🔹 Chatwoot – Automated, centralized multi-channel support.
🔹 Typebot – Conversational flows and virtual assistants.
🔹 WhatsApp/Telegram API – Direct, automated lead and customer communication.

Deliverables

📌 Campaign setup and launch, including email templates, chatbots, and automations.
📌 Automated customer service integration (CRM + support).
📌 Initial testing and optimizations to ensure flawless execution.

Monitoring & Optimization
– Adjusting course with data-driven insights –

Goal: Track results, interpret metrics, and refine strategies.

Applied Methodologies

✔ A/B Testing – Comparing approaches for continuous optimization.
✔ Performance Analysis – Monitoring conversion and engagement metrics.
✔ Message & Channel Refinement – Adjusting for maximum campaign impact.

Technology Used

🔹 Matomo Analytics – Traffic and user behavior analysis.
🔹 Mautic – Campaign effectiveness tracking.
🔹 n8n – Real-time data collection and analysis automations.
🔹 Custom Dashboards – Visual reports for easy data interpretation.

Deliverables

📌 Performance reports detailing interactions and conversions.
📌 Test results and improvement recommendations.
📌 Ongoing adjustments for efficiency and scalability.

Scale & Expand
– Ensuring sustainable growth –

Goal: Expand successful strategies and explore new growth channels.

Applied Methodologies

✔ Digital Channel Expansion – Testing new formats and approaches.
✔ Retention & Loyalty Marketing – Strategies to boost customer recurrence.
✔ Sales Automation – Aligning marketing and sales teams.

Technology Used

🔹 CRM (Mautic/HubSpot) – Lead management and nurturing.
🔹 Mautic – Automated follow-up and loyalty campaigns.
🔹 n8n – Integrations to streamline lead handoff to sales.

Deliverables

📌 Retention & loyalty strategy to maximize customer LTV.
📌 Digital expansion roadmap with new marketing opportunities.
📌 Automated processes for long-term scalability.

Conclusion

Give your brand the launch it deserves. With MKT GO 💪, your business won’t just gain visibility and customers—it will build a solid foundation for sustainable, scalable growth.

Why Choose the MKT GO Plan?

🔹 Eliminates wasted time and resources.
🔹 Turns strategy into tangible results.
🔹 Combines advanced methodologies with open-source tech.

The MKT GO Plan isn’t just a set of actions. It’s a strategic, continuous, and scalable process designed for businesses ready to maximize their marketing impact and achieve sustainable growth. 🚀

Ready to begin? Let’s turn your vision into results!

By the end of this plan:

🏆 These are the assets the client gains by the end of the plan

Diagnostic Report

Uncover hidden opportunities in your marketing.
We’ll analyze the current state of your marketing strategies to identify strengths, weaknesses, and areas for improvement. By the end, you’ll have a clear, objective roadmap on where to focus efforts for maximum ROI.

Custom Plan & Timeline

A tailored roadmap to hit your goals.
We’ll develop a strategic plan customized to your needs, complete with a detailed action timeline. The result? A goal-aligned strategy where every step has purpose and direction.

Audience Segmentation

Target the right customers, boost conversions.
Your audience will be segmented using precise data and actionable insights, ensuring campaigns reach the right people. Expect more effective messaging and a higher conversion rate.

Sales Funnel + Lead Scoring

Supercharge your sales team’s efficiency.
A custom sales funnel mirrors your customer journey, paired with lead scoring to prioritize high-potential prospects. Result? Faster sales cycles and more closed deals.

Strategic Content Portfolio

Attract, engage, and convert with compelling content.
We’ll create funnel-optimized content—landing pages, ebooks, email campaigns, and more. You’ll gain assets that don’t just capture attention but drive decisions.

Multichannel Campaigns

Amplify your reach across every touchpoint.
Coordinated campaigns (email, social media, paid ads, etc.) maximize visibility and impact. The outcome? Greater brand exposure and more conversion opportunities.

Smart Automation

Save time and scale efficiently.
Automated workflows for lead nurturing, onboarding, and more let you focus on growth while delivering seamless customer experiences.


Performance Reports

Track progress, refine in real time.
Monthly data-driven reports reveal campaign performance, empowering you to adjust strategies proactively for sustained success.

Marketing Stack

🏆 The client’s ready-to-use marketing platform:

logo mautic

Mautic


Mautic is the marketing automation tool that combines all essential features to organize your marketing campaigns according to your rules, while allowing you to track, nurture, and retain your contacts.

logo chatwoot

Chatwoot


Chatwoot is an open-source multichannel customer support platform that centralizes messages from different sources like WhatsApp, Telegram, email, and social media. It offers advanced features such as automations, detailed reports, and team collaboration, optimizing customer support and enabling efficient, personalized service.

nextcloud

Nextcloud


Nextcloud is an open-source cloud collaboration and storage platform that gives you complete control over your data. Perfect for businesses that value privacy and security, it allows file sharing, calendar management, and video conferencing – all integrated into a secure and highly customizable environment.

ea logo

Easy!Appointments 


Easy!Appointments is an open-source scheduling solution that simplifies meeting management. With a user-friendly interface and robust integrations, it lets clients or colleagues book available slots intuitively, automatically syncing with preferred calendars like Google Calendar or Outlook.

baserow

Baserow 


Baserow is an open-source no-code database platform that enables intuitive, scalable data creation, management, and collaboration. Functioning as an Airtable alternative, it provides a flexible interface for organizing information without requiring advanced technical knowledge.

logo wordpress

WordPress


WordPress is the world’s leading website creation tool, powering over half of web content. This versatile and easy-to-use open-source content management system (CMS) makes it ideal for users of all skill levels.

logo n9n

n8n


N8N is an automation platform for creating and managing workflows – a powerful open-source low-code tool that enables businesses to build robust integrations between various applications, services, and APIs, while remaining simple to use.

typebot

Typebot


Typebot is a powerful tool for creating customized, interactive conversation bots. Ideal for improving user experience, it automates interactions, collects information, and guides visitors through predefined flows from customer support to lead generation.

Use cases

Application examples for the MKT GO 💪.

Implementation Guide

For businesses looking to structure and scale their marketing, sales, and customer service processes in a practical and efficient way.

This guide provides:
✅ A clear roadmap
✅ Actionable tools
✅ Best practices tailored for micro and small businesses

Whether you’re starting from scratch or optimizing existing efforts, this is the right starting point to align strategy, technology, and results—with simplicity and focus on what truly matters.

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Q&A

What’s included in the plan?

A full suite of growth tools:
✔ Marketing diagnostic audit
✔ Strategic plan + timeline
✔ Persona development & sales funnel design
✔ Core content creation (landing pages, emails, etc.)
✔ Multichannel campaigns
✔ Automation workflows
✔ Monthly performance reports
✔ Access to our marketing stack

How long does implementation take?

Typically 3–6 months, depending on your business’s maturity and availability. The framework supports continuous optimization post-launch.

Who is this for?

Perfect for micro-businesses and SMEs that want:

  • Affordable, scalable solutions with expert support
  • Faster marketing results
  • No reliance on in-house teams
Do I need an internal team?

No. Loqua.marketing handles execution in collaboration with your designated point of contact, ensuring alignment every step of the way.

What methodologies are used?

We blend Branding & Inbound Marketing, ABM (Account-Based Marketing), and CXO (Customer Experience Optimization)—tailored to deliver quick traction and sustainable foundations.

Is the platform compatible with other tools?

Yes. Our open-source stack integrates seamlessly with your existing CRMs, ERPs, e-commerce platforms, and more.

How does the plan boost visibility?

Through:

  • Funnel-driven storytelling
    Goal: Drive qualified traffic and establish brand authority.
  • SEO-optimized content
  • Hyper-targeted campaigns (email, social, paid ads)
What’s in the tech stack?

Tools for CRM, automation, analytics, and lead management—all under your control, with Loqua.marketing’s technical support.

What results can I expect?
  • Higher-quality traffic
  • Better-fit leads
  • Stronger brand awareness
  • Optimized sales funnel
    Visible ROI within the first few months.
How do we start?
  • Book a call
  • Receive your free diagnostic
  • Launch a customized, phased plan
  • Let’s turn your growth goals into reality.
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Want an all-in-one marketing solution that blends technology and strategy for real results?

mkt go

With the MKT GO 💪 Plan, we merge cutting-edge tech and proven strategy for smarter, more efficient marketing. Let’s get started today!

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