Introduction
Customer satisfaction surveys are essential tools for understanding guest experiences in hotels. In this article, we’ll explore a use case using Typebot, Mautic, and AI to create an interactive satisfaction survey and offer personalized benefits to customers—all fully automated!
Use Case Description
The goal of the satisfaction survey is to collect valuable feedback from hotel guests while providing an interactive and visually appealing experience, as well as identifying sales opportunities.
To achieve this, we’ll use Typebot to create dynamic and interactive questions, changing the background with hotel images for each question to highlight the property’s aesthetic advantages. Beyond the hotel’s core objectives of continuous service improvement, this approach ensures direct engagement with customers, focusing on their experience and demonstrating a commitment to delivering the best service.
Survey Implementation
- Typebot Setup:
- Creation of an interactive question flow for guests.
- Dynamic background changes with hotel images to make the survey more engaging.
- Example Questions:
- “How would you rate the cleanliness of your room?”
- “Did your interactions with the hotel staff meet your expectations?”
- “Would you recommend your experience to friends and family?”
Integration with Mautic & AI
- Data Consolidation:
- Using Mautic to merge survey responses with additional customer data.
- AI-powered analysis to identify patterns and insights.
- Personalized Offers:
- Based on responses, generate tailored proposals (e.g., discounts on future stays, special service packages, personalized thank-you messages).
- Cross-selling and up-selling opportunities.
Expected Results
Benefits for the Hotel:
- Improved customer satisfaction and loyalty through detailed feedback.
- Increased future bookings thanks to personalized offers.
Example of a Personalized Offer:
“Thank you for your feedback! As a token of appreciation, we’re offering you a 20% discount on your next stay. We hope to welcome you back soon!”
Conclusion
Customer satisfaction surveys and NPS (Net Promoter Score) are crucial for hotel success. Tools like Typebot, Mautic, and AI enable interactive, engaging, and personalized experiences that benefit both guests and the hotel. Consider implementing similar strategies to gather valuable feedback and enhance your customers’ experience.
👉 Find out how NPS can improve your customers’ experience and increase sales.
Customer feedback can be used in various strategic ways. Check it out.
Includes custom offer.
