Here’s a detailed comparison of HubSpot, E-goi, and Mautic across pricing, features, and key considerations for businesses:
| Feature | HubSpot 🟠 | E-goi 🟢 | Mautic 🔵 |
|---|---|---|---|
| Pricing Model | Freemium (Paid plans start at $50/month) | Freemium (Paid plans start at €20/month) | Open-source (Free) or Paid SaaS plans |
| Key Features | CRM, Marketing Automation, Email Marketing, Analytics | Email Marketing, SMS, Push, Marketing Automation | Marketing Automation, Email Marketing (CRM via plugins) |
| Marketing Automation | Advanced workflows, segmentation | Advanced segmentation & workflows | Highly customizable, flexible |
| CRM | ✅ Included (even in free plan) | ❌ Requires API/Zapier integration | ❌ Requires plugins |
| Integrations | Extensive native & marketplace integrations | Basic integrations (API available) | Limited native integrations (extendable via plugins) |
| Support | 24/7 (paid plans), community, docs | Email, chat, phone support | Community forums, documentation |
| Ease of Use | Intuitive, low learning curve | User-friendly, moderate learning curve | Steeper learning curve (developer-friendly) |
| Scalability | Highly scalable (SMBs to enterprises) | Best for SMBs | Scalable but may need robust infrastructure |
| Customization | Limited in free plan; advanced in paid tiers | Moderate customization | Highly customizable (ideal for developers) |
| Analytics & Reporting | Advanced reporting & dashboards | Basic to intermediate reports | Customizable (but less intuitive) |
| Multi-Channel Marketing | Yes (email, social, ads, etc.) | Yes (SMS, email, push, social) | Requires plugins for full functionality |
| Security & Compliance | GDPR-compliant, high security | GDPR-compliant | Depends on implementation (GDPR possible) |
Key Takeaways
HubSpot 🟠
✅ Best for: Businesses needing an all-in-one CRM & marketing automation solution.
✅ Pros: Intuitive, scalable, powerful analytics, strong integrations.
❌ Cons: Expensive at higher tiers, limited customization in free plan.
E-goi 🟢
✅ Best for: SMBs focused on multi-channel marketing (SMS, email, push).
✅ Pros: Affordable, easy to use, good automation features.
❌ Cons: No built-in CRM, fewer native integrations.
Mautic 🔵
✅ Best for: Tech-savvy teams wanting open-source flexibility.
✅ Pros: Free, highly customizable, ideal for developers.
❌ Cons: Requires technical setup, limited support.
Which One Should You Choose?
- Need an all-in-one solution? → HubSpot
- Budget-friendly multi-channel marketing? → E-goi
- Want full control & customization? → Mautic
Final Tip: Consider your budget, team’s technical skills, and marketing needs before deciding! 🚀
