Artificial Intelligence (AI) is no longer a technology exclusive to large corporations. Today, it is the most powerful engine for productivity, efficiency, and competitiveness for SMEs. Recognizing this potential, Portugal’s Plano de Recuperação e Resiliência (PRR) has launched a specific funding line: the “IA nas PME” (AI in SMEs) initiative.
As experts in AI and RevOps for SMEs, at loqua.marketing we have analyzed the call for applications for you. We explain how you can take advantage of this unique opportunity.
What is the “IA nas PME” Line?
It is a non-repayable incentive (a grant you don’t have to pay back) that covers up to 75% of eligible expenses in Artificial Intelligence implementation projects. The maximum support per company is 300 thousand euros.
Who Can Apply?
Micro, small, and medium-sized enterprises legally established in mainland Portugal, with their status regularized with the Tax Authority and Social Security.
What are the Eligible Expenses?
The program is comprehensive and covers exactly the type of solutions that deliver tangible results:
- Acquisition of Software and SaaS Subscriptions: Initial costs for tools like Copilot, Gemini, Claude, and other AI platforms.
- Acquisition of Equipment necessary to incorporate the AI solutions.
- Hiring of Human Resources: Funding for up to 2 technicians or managers dedicated to the project (up to €80,000 per position).
- Consultancy and Training Services: Crucial for successful integration and maximizing return on investment.
What are the Key Trends and Suggested Gains?
The call for applications frames AI solutions into two key areas, which are perfectly aligned with our pillars of operation:
- AI for Productivity: Gain operational efficiency.
- Practical Example: Implement a RevOps Virtual Assistant that automates the analysis of marketing and sales data, prioritizes leads, and suggests actions, freeing your team for strategic activities.
- Gain: Reduction of manual and repetitive tasks by up to 70%.
- AI Applied to Business: Transform customer interaction.
- Practical Example: Develop a Predictive Sales System that, integrated with your open-source CRM, predicts churn and identifies upsell opportunities.
- Gain: Increase in conversion rates and customer retention.
At loqua.marketing, we don’t just identify these opportunities. We implement practical, tailored solutions that fit perfectly into these eligible expense categories, such as our Predictive Dashboards and Consultative Automation Agents.
Key Dates:
- Phase I: September 30 to October 31, 2025 (until 5:59 PM)
- Phase II: October 31 to November 28, 2025 (if budget is still available)
The application process is entirely online via the SIGA-BF platform.
The application might seem complex, but we have simplified everything for you.
We have prepared a practical and detailed guide that explains, step by step, how to fill out the application form, from registering on the Balcão dos Fundos to the final submission.
[Click here to read our “IA nas PME” Application Filling Guide]
Need help structuring your AI project and ensuring a successful application? Contact us. (valid for Portuguese firms only)
