Tag: Digital Transition
IoT Marketing Intelligence: How Physical Data Transforms Marketing, Sales, and Service for SMEs
0 (0)The Marketing and Sales systems of SMEs have been operating in a flat world. They work with a universe of digital data: website visits, campaign clicks, CRM entries, email opens. These metrics are valuable, but they tell only half the story.
AI and Automation of Marketing, Sales and Customer Service: The Future of Portuguese SMEs in 2026
0 (0)The year 2026 will radically reshaping the digital landscape. Artificial intelligence (AI) has moved from a support tool to the engine behind every marketing, sales and customer‑service operation. For Portuguese SMEs—often operating with limited resources—adopting AI and automation can be the difference between rapid growth and stagnation.
Accelerate Your SME’s Growth: 75% of AI Costs Funded by Portugal’s Recovery Plan
0 (0)Artificial Intelligence (AI) is no longer a technology exclusive to large corporations. Today, it is the most powerful engine for productivity, efficiency, and competitiveness for SMEs. Recognizing this potential, Portugal’s Plano de Recuperação e Resiliência (PRR) has launched a specific funding line: the “IA nas PME” (AI in SMEs) initiative. As experts in AI and…
Open-Source vs. Proprietary Marketing Software: A Strategic Guide for Businesses
0 (0)Introduction The choice between open-source and proprietary marketing software is a critical decision that impacts campaign performance, scalability, and long-term ROI. Each option offers distinct advantages depending on a company’s size, budget, technical expertise, and marketing needs. This guide compares both types of software, analyzing:✔ Ideal business profiles✔ Short-term vs. long-term costs✔ Key functionalities & limitations✔ Recommendations for different use cases Ideal Business…
n8n vs Zapier vs Make
0 (0)Automation tools have become essential for businesses looking to streamline workflows, reduce manual tasks, and boost efficiency. But with so many options available, how do you choose the right one? In this detailed comparison, we break down three of the top workflow automation platforms—n8n, Zapier, and Make (formerly Integromat)—based on flexibility, pricing, ease of use, integrations, and…
Hubspot vs. E-goi vs. Mautic
0 (0)Here’s a detailed comparison of HubSpot, E-goi, and Mautic across pricing, features, and key considerations for businesses: Feature HubSpot 🟠 E-goi 🟢 Mautic 🔵 Pricing Model Freemium (Paid plans start at $50/month) Freemium (Paid plans start at €20/month) Open-source (Free) or Paid SaaS plans Key Features CRM, Marketing Automation, Email Marketing, Analytics Email Marketing, SMS, Push, Marketing Automation Marketing Automation, Email Marketing (CRM…
From Digital to Physical: How ABM Can Benefit from the Phygittal Strategy
0 (0)🌐 Introduction Customer Experience (CX) is now one of the most crucial factors for business success. A well-structured Customer Experience Optimization (CXO) strategy goes beyond customer satisfaction—it directly impacts financial results and Return on Investment (ROI). But how does this happen? Let’s explore! 📊 The Impact of Customer Experience on ROI A positive customer experience doesn’t just foster…
RevOps and Automation: The Secret to Scaling Marketing, Sales, and Support with Alignment and Efficiency
0 (0)Introduction In today’s fast-changing business landscape—where decision cycles shrink and competition intensifies—marketing, sales, and customer success teams face a common challenge: working aligned, efficiently, and results-driven. This is where Revenue Operations (RevOps) takes center stage. More than just an internal reshuffle, RevOps is a strategic shift that:✅ Breaks down silos✅ Fuels cross-department collaboration✅ Ensures predictable revenue growth But the real game-changer…
