Tag: TEK
AI and Automation of Marketing, Sales and Customer Service: The Future of Portuguese SMEs in 2025
0 (0)The year 2026 will radically reshaping the digital landscape. Artificial intelligence (AI) has moved from a support tool to the engine behind every marketing, sales and customer‑service operation. For Portuguese SMEs—often operating with limited resources—adopting AI and automation can be the difference between rapid growth and stagnation.
Accelerate Your SME’s Growth: 75% of AI Costs Funded by Portugal’s Recovery Plan
0 (0)Artificial Intelligence (AI) is no longer a technology exclusive to large corporations. Today, it is the most powerful engine for productivity, efficiency, and competitiveness for SMEs. Recognizing this potential, Portugal’s Plano de Recuperação e Resiliência (PRR) has launched a specific funding line: the “IA nas PME” (AI in SMEs) initiative. As experts in AI and…
Open-Source vs. Proprietary Marketing Software: A Strategic Guide for Businesses
0 (0)Introduction The choice between open-source and proprietary marketing software is a critical decision that impacts campaign performance, scalability, and long-term ROI. Each option offers distinct advantages depending on a company’s size, budget, technical expertise, and marketing needs. This guide compares both types of software, analyzing:✔ Ideal business profiles✔ Short-term vs. long-term costs✔ Key functionalities & limitations✔ Recommendations for different use cases Ideal Business…
n8n vs Zapier vs Make
0 (0)Automation tools have become essential for businesses looking to streamline workflows, reduce manual tasks, and boost efficiency. But with so many options available, how do you choose the right one? In this detailed comparison, we break down three of the top workflow automation platforms—n8n, Zapier, and Make (formerly Integromat)—based on flexibility, pricing, ease of use, integrations, and…
Hubspot vs. E-goi vs. Mautic
0 (0)Here’s a detailed comparison of HubSpot, E-goi, and Mautic across pricing, features, and key considerations for businesses: Feature HubSpot 🟠 E-goi 🟢 Mautic 🔵 Pricing Model Freemium (Paid plans start at $50/month) Freemium (Paid plans start at €20/month) Open-source (Free) or Paid SaaS plans Key Features CRM, Marketing Automation, Email Marketing, Analytics Email Marketing, SMS, Push, Marketing Automation Marketing Automation, Email Marketing (CRM…
CX in the Age of Automation: How to Create Humanized Experiences with AI
0 (0)Customer experience (CX) has always been a decisive factor for business success, but its impact is growing even more with the rise of artificial intelligence (AI). According to Gartner, by 2027, 85% of customer data will be generated through automated or AI-driven interactions. This means personalization and effective service will increasingly depend on a company’s ability…
